Challenge

The Danish Broadcasting System (DR) sells books, Cd’s, DVD and special merchandise.
The main challenge for DR was that they needed to have their webshop up and running within a very short period of time. Within a few months, integration with the distributor network DBK had to be made and the shop should have full functionality. Furthermore full integration with a newsletter manager was needed.

Solution

The solution was based on the Tradelink e-business platform ensuring, that the wish of a rapid launch has been turned in to reality. Within only 2½ months the DR shop went online. The shop is fully integrated with the distributor network, it matches the cooperate profile in relation to design and navigation and it has full integration to a newsletter manager.
In the solution Tradelink E-business was used to ensure great presentation of the product portfolio and to handle orders and customers professionally and effective. 
Furthermore a Tradelink webservice was implemented to establish the integration between the shop, and the distributor network, ensuring great and effective work processes for the web editors of the shop, and a more uniform presentation of the products.
The solution is matched with Google Analytics which allows DR to keep track of sales and customers, increasing their possibility of succeeding with the webshop.
Finally the entire Tradelink was implemented with close integration to Sitecore CMS and Campaign Manager ensuring a single point of entry for the webeditors once again making their work processes more efficient.  

The result

• The result is a great, and fully functional webshop, which was implemented within only 2½ months.
• The web editors are experiencing a more efficient workday.
• It is easier to update products and website due to the combination of Tradelink e-business and Sitecore CMS.
• It is easy to track customers and sales due to the combination of Tradelink e-business and Google analytics.