What is Google Analytics

Google analytics is a tool for measuring user behaviour on websites. Google Analytics can basically be configured to any kind of website, however in this article the focus will be on e-business.

Analytics answers questions as:

• Who visits your site? Which geographic areas visit the site mostly, and from which areas does the greatest revenue come from?
• How many customers does your site have? How often do you convert visiting customers to buying customers?
• Which sites leads the customers to your shop, what do they search for and who buys? You can see whether customers come from paid links, organic search engines or typed the URL directly. Furthermore you can see from which point of entry the greatest revenue is generated.
• Which products do the customers visit, in which direction and where do they abandon purchases.

Use Google Analytics strategically

With the information Google Analytics provides you will be able do make strategically decisions that will benefit the economy of your e-business solutions.

Invest wisely in marketing

Google Analytics provides a great foundation for investing wisely in marketing.

• Assessment of traffic sources
  Google Analytics analyses form which traffic source the greatest revenue is generated. Therefore you would wisely put a greater effort in marketing in these channels since the opportunities for maximizing sales are present here.

• Geographic analysis
  By looking on the geographic position of the most profitable customers you can direct online, as well as offline marketing on these geographic ‘goldmines’

Optimise shop

Using the data Google Analytics presents, you will be able to optimise your shop, so customers don’t leave in the middle of a purchase. You will be able to spot at which point of the visit the customer abandons the shop, by setting up specific goals in a buying situation. 

e.g. analysis of typical visit of a customer:
Visits site > sees one or several products > puts a product in the basket > proceeds to checkout process > checks out and pays

From a setup like the above you will be able to see how many percent of the customers actually reach the different stages and you will most likely spot specific areas where you can improve conversion. People are often surprised by how small changes that has to be made to dramatically change the sales in an e-business solution.

Tradelink and Google Analytics

Tradelinks can be fully integrated with Google analytics giving you the best possible foundation for succeeding with your e-business solution. Contact us to her more about Tradelink and Google Analytics.